New Jersey, USA

GenScript ProBio

#seo | #digitalmarketing | #marketing | #branding | #business | #onlinemarketing | #marketingdigital | #contentmarketing | #searchengineoptimization | #marketingstrategy

It is a leading Biotech Company in the USA with 5 branches in (USA, China, Singapore, Netherlands, Japan) providing antibody drug development for customers across the world. The company provides end-to-end service from drug discovery & development, professional solutions for customers with the highest standards of medical excellence.
The areas of services include- stable cell line development, clinical manufacturing services, single B cell screening, antibody humanization, CAR-T Solutions, sdAb humanization, sdAb immunized library, Biologics CMC, Preclinical CMC, Clinical Manufacturing, AAV Manufacturing, plasmid production, and more.

Services provided

  • SEO
     
  • Content
    Marketing
  • Online
    Marketing
  • Digital
    Marketing

I have been using Quintero Solutions for SEO service since 2020.I am very impressed with your excellent, prompt and quality service in making better ranking of our keywords in the global space.

Sasidhar Murikinati

Genscript Probio | New Jersey, USA

Challenge

  • Leverage organic searches to target a wider audience base
  • Grab the eyeballs against intense competition amongst many Biotech Companies in the USA. We have required to grab and have a good look at by using:
  • More than 300 researched and identified keywords

Solutions

As a responsible SEO Agency we first analyzed the website, we realized instantly that the site is humungous – with many pages. Instead of spreading ourselves thin, we began by focusing on the landing and supporting pages of the identified services. We spearheaded an information-focused campaign about services with proper diagrams to increase the value of on-site pages for users and search engines as well.

Best SEO practices

  • We identified 100+ keywords with a monthly search volume. Based on the keywords selected, we mapped target landing web pages to be generated and optimized.
  • While the task was vast, we broke down the structure into smaller, more manageable targets.
  • A huge off-page activity was started wherein we created more than hundreds of content pieces per month.
  • Optimizing the metadata, Speed of the website, and existing content along with other SEO best practices was adopted.

Managing Google Updates

  • We created an information-rich strategy to strengthen the website ranking on the principles of Google updates.
  • Fixed All On Page Errors
  • Content Structure and Optimization
  • We identified that leveraging information-based content was essential to reach top results on rich snippets. Here are few essential steps we took: 
  • In-depth research was undertaken to address customers’ queries, searches.
  • Created new service pages for the most targeted services.
  • The content was factual, to the point. It was targeted towards building trust between the user and Company.
  • Specific keywords were used to help users reach the bottom of the sales funnel quickly and without wasting any time. For example, a user searching for the best antibody optimization in the USA was instantly taken to the pages featuring antibody optimization in the client’s USA hospital.

Conversion

  • Improved existing forms to make the ‘Online Message Submission” process easier and hassle-free.
  • Incorporated “Online Message Submission” sticky buttons on the footer. This helped us to improve the number of conversions.

The Results

From June’20 to April ’21 we saw a maximum improvement [85%] in keywords ranking in the top 10 that have massive search volume growth.

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