The Role of Content Marketing Strategy in SEO

Content marketing involves all marketing activities that effort the creation and sharing of information. It has been about longer than the internet, but the internet has allowed content marketing to shine and start to control over most other marketing strategies.

Earlier to the internet, content marketing could be seen through commercials or ads in the newspaper. It also exploits into our entertainment such as product placement in movies which can be presented as a form of content marketing.

But now, thanks to the internet and targeted SEO strategies, we are overcome with content marketing from almost every side, sometimes literally, as both sidebars on your browser may be packed with ads.

If you are serious about your Search Engine Optimization (SEO), Content Marketing plays a vital role. It should be part of your strategy. But today, it is also necessary for branding. Sharing valuable and useful information is a great way to attract your audience and show them that you are the best in what you do.

Some of the best examples of content marketing are blog posts, images, or videos that answer very basic questions. Blogs are written which give answers to “who, what, where, when, and how” type questions that are indirectly related to your business.

What Is Content Marketing?

Content marketing derives from sharing valuable and relevant content with your audience. Content marketing is a digital marketing method that includes creating relevant and valuable content to help you attract new sales leads. The main goal of content marketing is to provide value to your clients/customers. It is an example of inbound marketing that means people easily find your SEO content from which they know your brand and its products/services, and wherein the case of outbound marketing, which includes you actively pitching your products/services to people.

This SEO-optimized content is aimed at your target audience to drive some type of customer action. The preferred action may not always be to make a sale. Content marketing is not each time focused on selling. Sometimes the aim is to educate your audience and other times it may just be only for pure entertainment. And also free content that helps people solve their problems or understand more about a topic they are interested in. Your audience will get benefit from the information and will observe you and your company as experts in such a particular field. As the result, your expertise will be the reason why people will buy your products or services. Moreover, due to this reason, they will keep coming back to your website.

Types of Content Marketing

The first example of content marketing is a blog posting where you regularly post new articles on topics related to your field of expertise. Posting blogs can also be the easiest way for you to start. Suppose you have a new business and want to share your products or services with people, but don’t know where all the customers are? You need to research first by spending some time and identify your audience is out there. And share blogs on these platforms which tends to increase your sale leads. Other types of content involved in content marketing are:

  • Videos.
  • Blog posts.
  • Photos.
  • Email newsletters.
  • Infographics.
  • Podcasts
  • Social media posts
  • Animations.
  • Social media posts and more.

Content marketing and search engine optimization (SEO) sparkle, as a mix of both, permits your audience to find you.

Why Is Content Marketing Important For Your Business

Content marketing is mainly used to attract and develop a specific target audience with the ultimate goal of generating true customer engagement. If you want to gain customers’ trust then you need to consistently deliver valuable information to them and following.

Why Is Content Marketing Important?

  • Content marketing focuses on keeping media rather than simply borrowing it.
  • It improves your social media strategy.
  • It helps your SEO (search engine ranking and results), because search engines return businesses that publish unique, quality content.
  • It is also a successful PR strategy. It lets you speak about issues readers care about rather than just promoting your business.
  • It creates content that drives inbound traffic and sale leads

How Content Marketing and SEO Work Together

Search engine optimization which is known as SEO, is the process by which a website is optimized to perform better and rank higher in relevant searches. Content marketing, in additionally is a subgroup of inbound marketing that involves moving a website visitor through the sales funnel by offering them helpful, interesting, or convincing content pieces.

Although these two may seem like night and day, it is possible to create a content marketing strategy for SEO—that is, a content marketing strategy that helps your website rank better, for more keywords, and reach more customers.

As Google’s algorithms have established and changed, they have started to favor many of the elements of a good content marketing plan—for example, fresh content of a certain length, with good keyword targeting, and on specific pages. A Strong SEO strategy now includes content creation just as much as it involves classic, more technical factors.
How to integrate the SEO Content Marketing Strategy

If you wish to get the best results out of your online marketing campaigns, then you must develop an integrated marketing strategy or create SEO optimize content. So that content marketing and SEO working together to help one another. Developing an SEO content marketing strategy is the greatest way to make sure the two are working together.

Content marketing and SEO working together to give the best result, without one, your efforts on the other are seriously reduced. For example, if you do not do keywords then you cannot use those keywords in your content. And also, creating content without knowing who your audience is and what they are looking for will permit you without any significant traffic. Moreover, high-quality content is what receives your backlinks, and it is also what search engines crawl when they reach your website.
What are the Ways to set up an SEO Content Strategy?

Create Quality, meaningful, effective content that drives quality traffic to your website. Here get how to develop an attractive SEO content strategy.

Content Marketing Strategy Steps

1. Know Your Target Audience

SEO is all about generating a positive user experience and distributing the most relevant information possible. If you want to create content that resonates with your audience, then first of all you must know who that audience is.
2. Create Content That People Want To Read

What you want to reach your audience, you should research or brainstorm ideas for content topics. What information can you individually deliver to the target audience that sets you apart as an opinion of authority?
3. Identify Your Business Why

Know and explore your business and its challenges and outcomes to address and achieve with content marketing. First, figure out why you need to create content and how you anticipate for it to help your business.
4. What Makes You Unique?

Your competitors expected to have a similar product or services like yours, which means your prospective customers need to know what makes yours better that’s means, different. This is where unique content comes in. You need to share unique trusted content to prove why you are worth listening to.
5. Which Platform will you publish on?

After creating unique quality content you need to publish it on a suitable, popular platform where your audience browses more.

What are the Content Marketing Strategy Example

To understand what a Content Marketing Strategy Example is, it’s possibly helpful if we explore some examples of real-life content strategies based on a few many business goals.

  • Blog Posting – Guest Blogging
  • Social Media Marketing (SMM)
  • Tried-and-True Content Marketing
  • Graphic Content Marketing Examples
  • Video Marketing Examples
  • Ebooks and Resources Examples
  • Case Studies
  • Other Content Marketing Examples


Search engine optimization (SEO) and content marketing are two different tools available to you for your business. But they need to work together that bring more leads to your website to improve sales. Creating an SEO content marketing strategy is the best way to ensure that both strategies are working together for the best results.

By following the tips above, you can be on your way to creating a killer SEO content marketing strategy that helps you take benefits of all the benefits that both strategies can offer your business. But it is not a quick or easy process, but once you start to get more qualified web traffic and improve conversions, you will be happy that you took the time to do it.

If you need help getting started? Quintero Solutions as the best Digital Marketing Services Company in Delhi, India offers both content marketing services and SEO services. Our well-experienced digital marketing team knows how to use both strategies together to help your business reach more customers online.

Contact us today to get